LEGOLAND Florida’s innovative new GPS app turns your car into a LEGO-themed ride

LEGOLAND Florida Resort has released a brand new app called ‘Quest to LEGOLAND’ that looks like it could end the age-old question of “Are we there yet?” when heading to the popular theme park at Winter Haven, FL.

The app was developed in partnership with Google and features an innovative use of GPS and live Google Maps data to keep kids entertained and in the loop while families drive towards LEGOLAND Florida from anywhere in the U.S.

Designed for children ages 6-12, ‘Quest to LEGOLAND’ is a first-of-its-kind  app that ditches the familiar step-by-step GPS navigation found in apps for grown-ups in favor of a fully interactive and informative adventure. Along the way to the resort, kids can choose between Captain Brickbeard, Surfer Girl, the World’s Greatest Adventurer, and the Good Knight for a “road trip of epic proportions”!

From their press release:

Instead of traditional step-by-step navigation, kids unlock themed missions, play car games, answer trivia questions, and learn about the world around them as landmarks they pass pop up on screen before their eyes. With 40 total games, thousands of landmarks, and contextual trivia, what you see in the app depends on the route you take so each trip is unique. Kids explore the journey as it happens, share new discoveries with parents and solve trivia questions together.

Seven different kinds of landmarks are pulled into the experience, including National Parks, National Historic Places, National Natural Landmarks, water bodies, caves, mountains, and cities, so kids learn as they play. It’s an educational adventure for the entire family– immersing them in the journey and the fun of LEGOLAND Florida Resort the moment they get in the car. “Are we there yet?” soon turns into “Can we go again?”

Check out this new video from LEGOLAND Florida that shows the app in action.

‘Quest to LEGOLAND’ is the result of a collaboration between LEGOLAND Florida Resort, global marketing agency VML as the lead creative agency, MediaMonks as the production company and The ZOO, Google’s internal creative think tank for brands and agencies.

The free ‘Quest to LEGOLAND’ app for your smartphone or tablet is now available to download from Google Play or the App Store.

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