Disney·Pixar is promoting the new “Cars 3” movie this Spring with a unique Road to the Races promotional tour that began in Florida a few weeks ago and will culminate with a final (pit) stop at the Sonoma Raceway for a visit to NASCAR on June 24-25, 2017 after visiting 27 cities.
Featuring photo opportunities with life-size, character look-alikes of five-time Piston-Cup champion Lightning McQueen, tech-savvy Cruz Ramirez and the sleek next-gen racer Jackson Storm from the hit franchise as well as entertaining activities and a special sneak peek of the highly anticipated sequel, the event, which is free and open to the public, will have something for everyone to enjoy!
Coppertone had a fun booth that not only offered up coupons and samples for a whipped sunscreen lotion, which came in handy under the hot sun at Bayside Marketplace in downtown Miami, but also a fun tire racing activity in which families/pit crews can compete to see who can replace the tires on this racer the fastest. You also get a cool certificate for participating.
Elsewhere there were pit stops featuring arts and crafts as well as a Mattel play area with the newest cars, as well as all your favorite returning characters, from the Cars franchise.
Alamo Rent A Car had a large art mural where kids were encouraged to draw and paint characters and scenery.
The main attraction at the tour was the ability to catch a surprisingly lengthy sneak peek of the upcoming movie in a Cinetransformer Mobile Movie Theater. We saved the best for last and it didn’t disappoint, with a roomy air-conditioned theater packed inside a semi, the sneak peek included the filmmakers behind the second sequel to Cars, including John Lasseter, talking about the return of Lightning McQueen and what he faces in this adventure. You also get to see a full scene from the movie, which had lots of action and laughs and only made us want to see the new movie even more!
The event is free and open to the public and is highly recommended so make sure to visit with your family if it’s coming to your city. The full list of cities is available at CARS3tour.com.
The “Road to the Races” nationwide tour wraps up in California with a visit to NASCAR at the Sonoma Raceway June 24-25, 2017, and the life-size character cars will also roll onto the red carpet for the “Cars 3” world premiere on Saturday, June 10, 2017. Cars 3 opens in theaters on June 16, 2017.